Full job description
Role Type: Full-Time
Location: Hybrid — 80% Remote / 20% On-Site
On-Site Expectations:
- Presence at periodic B4B and Luminary events, training sessions, and programs
- Attendance at quarterly in-person B4B offsites and internal events
Compensation: ₦2.4Million/annum
Benefits: HMO, Pension, Quarterly Training Allowance, Quarterly Cash Bonus (based on company performance), 25 Days Annual Leave, 20 Flexi Days
Reports To: Content Lead (Luminary + B4B)
Works Closely With: Content Leads, Program Team, Consulting Team, Brand & Communications, Design
Company Overview
B4B Partners is a revenue consulting and capacity-building firm supporting enterprises, founders, sales teams, and startups to build high-performing businesses and scalable revenue engines. Through the Revenue Xcelerator, Business Consulting Services, and the B4B Revenue Academy, we equip organizations with the tools and strategies to grow, scale, and win consistently.
The Luminary Project is a social impact initiative dedicated to identifying, supporting, and celebrating changemakers across Africa. Through storytelling, community building, and digital amplification, we spotlight individuals driving transformation in their communities.
This role serves both brands.
Role Overview
We are hiring a Social Media Manager who will execute the content strategy across Luminary and B4B by repurposing content created by the Content Leads and ensuring consistent, high-quality publishing across LinkedIn, Instagram, and YouTube.
You are not responsible for content ideation or planning — the Content Leads own the content calendar.Your primary responsibility is turning approved content into platform-ready assets, scheduling, engagement, and optimisation.
This role requires disciplined execution, strong attention to detail, rapid repurposing skills, and a deep understanding of platform best practices.
Role Scope
1. Content Repurposing & Editing
- Convert content provided by the Content Leads into platform-ready formats.
- Repurpose videos, transcripts, articles, case studies, and scripts into:
- LinkedIn posts
- Instagram carousels, reels, stories
- YouTube Shorts, descriptions, and community posts
- Ensure each content piece is adapted to fit the tone, structure, and style of each brand (Luminary vs B4B).
- Maintain consistency with brand guidelines and content frameworks.
2. Publishing & Scheduling
- Upload, schedule, and publish all content across all channels.
- Follow the content calendar provided by the Content Leads with zero missed publishing days.
- Optimise captions, hashtags, thumbnails, end screens, and formatting for maximum reach and engagement.
3. Social Media Engagement & Community Interaction
- Respond to comments, DMs, and mentions professionally and promptly.
- Identify high-intent messages and escalate immediately to the Content Lead or Sales/Programs team.
- Engage with the community, partners, alumni, and audience across both brands.
- Create a positive, warm, responsive presence for B4B and Luminary online.
4. Distribution & Repurposing for Reach
- Adapt major content pieces into multiple formats to increase visibility and output.
- Manage distribution across multiple platforms to ensure maximum reach.
- Repackage long-form content into shareable, snackable formats.
5. Analytics & Performance Tracking
- Track weekly and monthly platform metrics across LinkedIn, Instagram, and YouTube.
- Provide data-driven insights to Content Leads.
- Identify content themes that perform well and suggest optimisation opportunities.
- Monitor audience sentiment, retention, and engagement patterns.
6. Cross-Team Collaboration
- Work with Content Leads to clarify weekly priorities.
- Coordinate with design to prepare branded assets when needed.
- Support the Programs, Consulting, and Luminary teams with event-related posting and live updates.
Required Skills and ExperienceTechnical Skills
- Strong social media execution ability (LinkedIn, IG, YouTube).
- Proven experience repurposing long-form content into social-ready formats.
- Basic video editing for reels, shorts, and micro-content.
- Understanding of platform algorithms and best practices.
- Familiarity with scheduling tools (Meta Suite, Buffer, Hootsuite, YouTube Studio).
- Strong writing skills for captions and hooks.
- Good design sense (templates, layouts, thumbnails).
- Ability to manage and execute against a high-volume content calendar.
Soft Skills
- High ownership mindset
- Discipline and attention to detail
- Fast and reliable execution
- Strong communication
- Ability to maintain brand tone across multiple platforms
- Warm, professional online presence
- Ability to stay organised under pressure
- Collaborative and responsive
Key Performance Indicators
- Consistent publishing across all platforms (no missed days).
- Engagement growth across LinkedIn, IG, and YouTube.
- Increased views, watch time, and post saves.
- Faster repurposing turnaround time from raw content to ready-to-publish assets.
- Efficient management of comments and DMs.
- Quality and alignment of content execution vs. content calendar.
- Monthly improvements based on analytics insights.
How to Apply
Apply using this form only: http://bit.ly/WorkwithB4B
Due to the volume of applications, only successful candidates will be contacted
Job Type: Full-time
Pay: From ₦2,400,000.00 per year
Application Question(s):
- This role is hybrid (remote + monthly in-person meetings in Lagos) with occasional travel for events. Are you able to commit to this arrangement starting immediately after the hiring process?
Education:
- Undergraduate (Preferred)
Experience:
- social media management: 2 years (Preferred)
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